PlayStar Casino has actually revealed a partnership with the National Hockey League (NHL)'s New Jersey Devils and their home arena, the Prudential Center. The collaboration aims to raise fan engagement and improve brand name exposure throughout the 2024-25 NHL season.

PlayStar will offer exclusive fan experiences and sponsor the "Golden Goal Sweepstakes" promo in exchange for brand name direct exposure through online communications and during home video games.

The "Golden Goal Sweepstakes" promotion is set to run all season long, providing a $10,000 prize money. Fans must enter a submission in the Golden Goal contest for the opportunity of being randomly picked to win if a goal is scored between the 11:00 and 10:00 minute mark of the second duration of any Devils home video game.

Later in the season, the companies prepare to present ice hockey-themed gambling establishment video games that would enable PlayStar consumers to complete for tickets to future games and events at the Newark arena.

"Through our sponsorship of the 'Golden Goal Sweepstakes' promotion and our substantial existence at Prudential Center, we'll be able to position the PlayStar brand name in front of a highly engaged online casino audience while likewise using new and existing consumers alike the possibility to win VIP home video game and show tickets along with many other money-can't-buy experiences," PlayStar's chief marketing officer Jon Bowden commented.

The Prudential Center will include PlayStar Casino branding in in-game graphics and public address announcements at the arena, broadening its direct exposure to the New Jersey market. The casino released in New Jersey in 2022 through a market access offer with Atlantic City's Ocean Resort Casino. PlayStar Casino continues to fare well against other New Jersey online casinos, with recent outcomes for August 2024 revealing more than $2.3 million in earnings. However, the casino has yet to broaden its operations to other states.

"Having already made such considerable in-roads into the competitive New Jersey market, PlayStar is thrilled to reveal that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our gamers," included Bowden.

The Garden State has actually been home to online casinos considering that November 2013, when it ended up being the 2nd iGaming state behind Delaware. The state is now home to around 30 online gambling establishment operators, including Caesars, BetMGM, FanDuel, and others.

NHL 2024-25

The Devils opened the 2024-25 NHL regular season on Friday with a 4-1 win over the Buffalo Sabres throughout an NHL Global Series video game kept in Prague, Czech Republic. The regular season will continue through April 2025, marking the 108th season of operation and the 107th season of play.

The Devils have a storied history, ranking 17th overall in NHL history with more than 1,500 regular-season wins. Since their facility in 1982, the group has won 3 Stanley Cups, protecting champions in 1995, 2000, and 2003.