With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.
If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.
The Basics of Affiliate Marketing
Within this content, the affiliate places unique, trackable links that direct the reader to the casino's registration page.
If a reader clicks the link, signs up, and deposits real money, the affiliate earns a financial commission.
- Affiliates act as independent marketing partners for casinos
- They use unique tracking links to monitor player registrations
- Casinos provide affiliates with banners, logos, and promotional tools
How Affiliates Get Paid
The most common and lucrative payment structure in the industry is the Revenue Share, or "RevShare" model.
As long as the referred player continues to gamble and lose at the casino, the affiliate continues to earn a percentage.
The CPA Payment Structure
Instead of a percentage of losses, the casino pays the affiliate a single, flat fee for every depositing player.
Some programs offer a hybrid model, providing a small CPA upfront combined with a lower RevShare percentage.
| Affiliate Deal | Best For | Drawback |
|---|---|---|
| High CPA ($200+) | Media buyers needing quick ROI | Miss out on VIP whales |
| High RevShare (40%+) | SEO sites building long-term value | Negative carryover if player wins big |
The affiliate ecosystem is a fascinating, hidden engine that drives the entire online casino economy.
